Classic Meltdown


The new shots by photographer Troyt Coburn for Lee Jeans advertising campaign pushes the denim company further with its revamped attitude. Coburn has shot for Vogue, Elle, and Vanity Fair, among others, and is now lending his colorful, high-impact vision to the classic jean company. Look for more from this brand as their fresh approaches with marketing and advertising are giving them an edge in the denim market recently.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.