Sep 13, 2018 | By Sarah Owen
Get more with a WGSN membership. Click for a demo.
What’s more sweet-smelling and classic than the smell of a rose? Coty taps into this iconic note with the release of its new Chloé Roses fragrance and an artful, graceful video inspired by the blooming of a rose and the scent’s notes: bergamot with a heart of damascena rose essence, modernized with a magnolia accord. What’s left after it all evaporates on the skin and leaves a trail of white musk and amber, signature note of the Chloé house.
To celebrate the ultra-feminine and gracefulness of this new spritz, Coty created the Blowing Roses, directed and choreographed by Carine Charaire and Olivier Casamayou and the theme song, “Memory” by Jackson and his Computerband.
The beautiful dancers showcase the delicate femininity of the Chloé fragrance, through graceful movements reminiscent of roses blooming.
Watch the masterpiece below:
– Glynnis Mapp, Stylesight Beauty Editor
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.