Jan 10, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Lifestyle denim brand, Chip Foster steps into the Fall/Winter 2015 season with their American Made collection 100% sourced and manufactured in the US.
Like many local brands in LA, Chip Foster is looking to bring his denims back to the original roots of American jeanswear and producing them domestically. The capsule collection which will be launching for F/W 15, Chip Foster Made in America, is his first made-in-America line since 2010, when he and his twin brother, Pepper Foster, took their production overseas. But recently Chip decided to switch up his strategy and wanted to “contribute something to America” he said in an interview with Apparel News. While manufacturing domestically can cost 35 percent to 50 percent more than producing apparel overseas there has been a growing demand amongst denim obsessives for Made-in-America jeans. High-end department stores or boutiques such as Self Edge or American Rag’s Denim Bar are both examples of this and sell high-end raw selvedge jeans and this trend has now begun to spread to the mainstream denim market.
On beginning the collection Chip tapped his previous links, a mill in North Carolina (most probably Cone’s legendary White Oak plant) where he sources the fabrics and then ships them to LA to be cut and sewn and assembled by local denim specialist. Everything from cotton, dyes, rivets to thread and zippers are all sourced from the US. To make Chip Foster Made in America more attractive to retailers, he is aiming to price his line at $100 to $170 retail. While he expects to lower his typical margin by half to 25 percent, Chip expects his payoff will be bringing more prestige and a deeper cachet to the Chip Foster brand. He will sell the line alongside his Chip 87 brand jeans, which have retailed for $79.
“It was important for us, being an American company, to really support domestic production. When I set out on this journey, I wasn’t sure if it could be done but along the way we found some really incredible US partners and are proud to make the transition to producing our denim here.”
For the Fall/Winter 2015 debut, the Chip Foster American Made denim collection will feature classic styles in exclusive multiple core fabric technology. The women’s collection includes a range of fit styles for every body type from the Liberty low rise, Madison mid rise, Stella curvy and Katie high rise, giving women the opportunity to tailor their everyday skinny jean to their style. For the forward customer, Chip Foster introduces the new Liberty flare and Liberty boot cut, as well as the Katie high rise in a variety of washes. For men, Chip Foster offers cool, classic denim fits like the Lake skinny, Finn slim straight, George straight and Jack boot-cut.
Chip Foster American Made will be available at ChipFoster.com and better retailers for Fall/Winter 2015 starting in July.
ABOUT CHIP FOSTER
With the launch of Chip Foster’s namesake collection in 2014, Chip’s vision of vintage-inspired denim remains unchanged. The designer collection sets a new standard for denim and fills a space in the market for classically finished pieces that are rich in craftsmanship. Inspired by California summers spent on the beach and the mountain lakes of Chip’s native Canada, the selvedge denim detailing and signature shark tooth stamp instantly make Chip Foster a classic.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.