Sep 13, 2017 | By Sarah Owen
Big data meets consumer insights. Experience WGSN.
Feb 08, 2016
By Sandy Chu
With this year’s zodiac animal being the monkey, many shopping malls are taking a playful approach to decorations, referencing Chinese classic novel Journey to the West and its hero, the Monkey King.
This has given rise to new holiday imagery, here are our favourite store displays:
For in-depth visual merchandising analysis and global store reports, including a full report on Chinese New Year 2016, join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.