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China’s Need To Know Youth Fashion Platform : YOHO!

YOHO! covers from left Shawn Yue, right Song Jia

In recent years the global fascination with youth has unquestionably had an impact on menswear and womenswear creating a more approachable and youthful attitude to how we dress. Undoubtedly this has been inspiring for Chinese consumers who closely watch international trends, it’s given them the green light to not be so serious, to embrace being young at heart. China’s fashion focus has shifted from luxury/ smart casuals to the chase for cooler, younger streetwear inspired fashion. Youth is now fashion, fashion is youth.

Adrianne Ho being interviewed at YOHO!'s Yo'hood event

Adrianne Ho being interviewed at YOHO!’s Yo’hood event

YOHO!'s B2C trade show Yo'hood

YOHO!’s B2C trade show Yo’hood

What began in 2005 as a youth magazine covering fashion, music and celebrity influencers, YOHO! has now become China’s need-to-know resource for what’s trending for young adults. As the country’s youth scene has grown, the magazine has evolved into an e-commerce platform YOHO! Buy and lifestyle app Mars. Additionally, each year YOHO! organises a star studded yearly B2C trade show Yo’hood and also serves as a collaborator for brand events.

YOHO!'s website

YOHO!’s website

As the go to platform for Chinese youth you can check out the company’s website here which is split into:

YOHO! Buy (e-commerce)

YOHO! Boy (young mens magazine)

YOHO! Girl (young womens magazine)

Show (a photo sharing app featuring shopable tags)

Yo’hood (B2C tradeshow)

Instagram account @yohoboy

Instagram account @yohoboy

For a more visually familiar experience hit up the company’s Instagram accounts:

@yohobuy

@yohoboy

@yohogirl

 

This is definitely a site to bookmark and have on your radar in 2017.

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