Child’s play: The rise of mini-creatives

Here at WGSN, we’re tracking the ever-growing rise of stylish kids that are giving adults a creative run for their money.

In fact, the adults are starting to take direct references from mini-creatives. The A/W 18/19 men’s Acne catwalk had a child-like stamp; fluffy stitch rockets and star-adorned sweats. Alongside this, the recently published video of Acne’s Creative Director Jonny Johansson’s 12-year-old son Tage, re-working an Acne sneaker has an almost anarchic quality.

Reebok’s ‘Bring Your Kid to Work Day’ video is also a liberating invitation into kid’s imaginations.

First picked up by the kids team a few years ago with the work of then eight year old Yung Lenox, his exceptionally good portraits of hip-hop artists and album covers captured our imagination.

Printed on tees and sold to music fans his legacy continues to be sought after. Now at the grand old age of eleven, Lenox is currently retired from producing art, in order to concentrate on his studies and love of basketball. But his product continues to sell across the globe – so some true limited editions available.


So who’s the next leading mini-creative?

Dear Giana is the girl of the moment. Initially famed for her mirrored interpretations of famous editorial shoots from Vogue and Harper’s Bazaar. At just 8 years old, Giana has been featured in Vogue, hypekids, highsnobiety as well as our own WGSN.

She has had exhibitions of her work in both Seattle and Los Angeles. Now with an Instagram following of over 16K she is a highly sought after brand ambassador to sports- and streetwear labels including Nike and Haus of JR. Most recently Giana is featured in first issue of the Chinese publication Little Magazine by YOHO! – the new kid’s version of YOHO!BOY and YOHO!Girl magazine.


With the support and careful guidance of their parents, there’s nothing more refreshing than watching kids fully engaged in their own creative endeavours.

Perhaps, after some pause for thought, the appeal here isn’t only kids’ passion and dedication for making their art – but perhaps also a symbol of simplicity and a way of reconnecting with our own raw creativity on a purist level which feels particularly precious in such complex and turbulent times.

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