Jun 14, 2017 | By Emily Cater
Request a demo to see WGSN for yourself.
Japanese retailer MUJI has opened its largest overseas store in China on December 12 with a grand opening in emerging fashion and retail city Chengdu, marking its 100th store in Mainland China. The new MUJI flagship store sits inside Sino-Ocean Taikoo Li Mall, walking distance to Chengdu’s hottest shopping district Chun Xi Road. Designed by Japanese interior designer Takashi Sugimoto, this 3,016 sqm., four-storey space hosts everyday objects reflective of MUJI’s concept while still maintaining Chinese characteristics in a more refreshing way.
The Chengdu concept store represents a number of firsts for Chinese consumers and MUJI. It boasts the first Café & Meal MUJI on the third floor and is dedicated to locally sourced goods such as rice from Northeast China, lemon from An Yue, Sichuan, and Pu’er tea from Yunnan Province. Shop-in-shops occupy the basement floor where Japanese lifestyle store IDÉE makes its first physical presence overseas with MUJI to present more design-focused furniture, everyday goods, accessories and their own magazine LIFECYCLING. MUJI’s own cosmetics line makes a debut, alongside a diffuser designed to meet the needs of air-polluted China. A panda element is also inevitable as the brand comes to its homeland. –Maria Mao Cui
Sino-Ocean Taikoo Li Mall, 19 Da Ci Si Road / 86 (0)28 8676 5437
Images courtesy of muji.com
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.