Mar 17, 2017 | By Sidney Morgan-Petro
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The historic luxury department store Lane Crawford has just opened its latest outpost in Chengdu, China. Chengdu is rapidly becoming one of the most fashionable cities in China, as Lane Crawford President Andrew Keith says: “We’ve seen first-hand the appetite for designer fashion and lifestyle through the increasing numbers of Chengdu residents coming to Lane Crawford in Hong Kong and our online store – not simply to buy but also to learn and experience the world of style…so we’re very excited about creating a dynamic shopping destination here”. The store design uses grey and white marble as well as oak and walnut flooring creating a sophisticated backdrop to showcase over 300 international brands across two floors. A three-meter high sculpture entitled The Scribble by artist Hirotoshi Sawada connects the store to the mall below, whereas an area solely dedicated to Alexander Wang is based in the international zone. Mirroring Chengdu’s status as a rising technology hub, the store embeds digital content into the store such as two large LED screens live streaming events and online editorial content. Similar to their Shanghai flagship store, the Chengdu location is also home to The Hub, an exhibition area dedicated to supporting new and emerging creatives. –Babette Radclyffe-Thomas
Shop L302-303 & L401, Chengdu International Finance Square, No. 1 Section 3 Hongxing Road, Chengdu, Sichuan Province, China
Images courtesy of Lane Crawford
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