Nov 16, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Apr 07, 2016
By WGSN Insider
The denim collaboration we’ve all been waiting for finally revealed itself – Cheap Monday x Faustine Steinmetz. At the press breakfast this morning we got to see the anticipated collection. For anyone who is unfamiliar with Steinmetz’s work, the french Central Saint Martins graduate has carved a named for herself through her stunning hand woven denims.
Together with the Steinmetz craftsmanship and the minimalistic Swede Cheap Monday, they’ve created a unique collection of 8 handmade pieces containing jeans, jackets, dresses, tees and a backpack.
The Cheap Monday designer Carl Malmgren has always had an interest in the method of Faustine Steinmetz and her ability to create something unique out of the classic denim, and Faustine spent most of her teenage life dressed in Cheap Monday, it is safe to say the collaboration was both natural and desired from both sides.
The main inspiration for this collection was taken from Faustine’s interest in the Black Metal scene in the 90’s and together with Cheap Monday’s bold aesthetics the collection started to take shape.
Faustine explained, “I guess it was pretty similar to doing my own collection except I used Cheap Monday as my inspiration. I think we really share the idea that we wanted to take an everyday basic pair of jeans and make it as special and unique as possible.”
Using different techniques to create what can only be the best of the two worlds; they’ve used merino wool felting to create a hairy contrast to the denim and fabric pulling on to create a loose woven material – all in monochrome colours and organic cotton to maintain the sustainability vision that both Cheap Monday and Faustine share.
The designer duo told us that the production took around two years and has pretty much travelled the world to get the right pieces for the puzzle, Carl Malmgren adds, “It’s a challenge and also very inspiring to try and find new ways of expressing something with such a history as denim history.” However, it will not reflect on the price point, which will be a middle ground between Cheap Monday and Faustine Steinmetz.
Together with Cheap Monday jeans wear background and Faustines artisanal approach, they have manage to create a collection that tells us the story of how two backgrounds came together for a perfect mix of both.
With the nature of the fabric, the collection is in limited quantities and has only been placed in selected stores, that includes the Cheap Monday flagship store on Carnaby Street, Selfridges and Opening Ceremony, as well as on cheapmonday.com. Prices range between £90-£450.
DENIM HEAD? Our team of experts are at every trade show, determine tomorrow’s trends and know which looks are going to have a huge impact on your business. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.