Cheap Monday Runway Show



Affordable and fashionable Swedish denim brand, Cheap Monday, showed a live streaming of their FW 11/12 show last week, as reported here on DDD. Now we present the keys looks from the runway for both guys and girls.

While so many brands are looking to their heritage and the past for inspiration, the fashion-forward brand look to the future, and quite a dark future at that. They say:

“Future inhabitants of the earth controlling their avatars from home in comfortable jumpsuits are reflected upon in the collection through a strong sports attire reference. Why not imagine the earth being covered in garbage, and humans in tracksuits living on a spaceship waiting for the robots to clear it up? A lack of human labor, fully sponsored lives and need for extreme self-exposure manifests through super-stupid prints for AW2011. By using home made type of dyes, rubberized denim and dirty tints we gave the collection a dark, futuristic look. This image also gave birth to a strict, army inspired look with chimney collars.”

To see the full runway photos at Cheap Monday, click here, and to view the collection up-close and personal, check out our product and detail shots from the stand at the Bread & Butter trade show in Berlin, here.

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