Sep 22, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
As expected, the brand transformed the venue into a Cheap Monday hideaway with an inspiration of all things low fi – dominated by raw, basic materials. Corrugated iron fencing and brown Cheap Monday paper plastered the walls, while branded boxes were piled high and the glass entrance pane was taken over by the notorious representative skull.
The party definitely stayed true to its title “Cheap Monday”, with eager staff at hand to pass out Cheap Monday’s very own “Cheap Money” currency to exchange at the bar. Guests were kept more than entertained throughout the evening with an open photo booth and complementary tote bags to rummage through. Cheap Monday championed up and coming musicians throughout the evening, with Dj’s – Is Tropical, Marie Claire, Oh MY! and Wade Crescent providing an impressive mix of sounds to compliment the energetic atmosphere.
Check out the images of the new store – designed by Swedish Architect and Design firm Uglycute on our previous post. The store is now open and is located on the menswear department on the 1st floor of Selfridges, Oxford Street.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.