8 hours ago | By Lizzy Bowring
Get more Denim insights as a WGSN subscriber
Not everyone’s a fan of Cheap Monday but we certainly are! The brand is always ahead of the curve with denim trends and not afraid to experiment. It also stays true to its name and is a great value brand- especially at sale time! So we’re pretty excited to see that on Monday, August 15th Cheap Monday are due to open a concession at Selfridges, London.
The dedicated retail space will be transformed into a complete Cheap Monday environment, dominated by raw and basic materials such as chain link fencing and broken particle boards. The concept is designed by Swedish Architect and Design firm uglycute, who also designed the Cheap Monday store in Copenhagen and Cheap Monday’s headquarters in Stockholm. The area will consist of Cheap Mondays menswear collection, jeans and accessories.
“It’s great that Cheap Monday is expanding further in the ever important UK market. I also have a strong personal tie to London, having lived and worked there for many years”, says Ann-Sofie Back, Creative Director of Cheap Monday.
And if you hadn’t already heard, Cheap Monday and Weekday founder, Örjan Andersson is poising to start a new brand of jeans under his own name, see our blog post from June. So far we’re not sure if his involvement will continue at Cheap Monday (H+M bought the jeans brand three years ago) but he was still very much involved at the recent Stockholm runway show, as seen on their Cheap Talk blog. Either way, the Swedish brand do seem to be going from strength to strength. Money Talks!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.