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Swedish-born, London-based designer, Ann-Sofie Back has been appointed Creative Director of the one of the hippest denim labels around, Cheap Monday. Working alongside the label’s founder, Orjan Andersson, Back will focus on creating a stronger identity for the label and mostly it’s non-denim product offerings, while Andersson will continue to break boundaries in denim design and finishing. The first full collection under Back’s creative direction will be launched for F/W 2011. In addition to her new role at Cheap Monday, Back will continue to show her eponymous label at London Fashion Week, most recently entitled, ‘Ann-Sofie Back burns in hell,’ inspired by horror movie heroes like Freddie Kruger.

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