Apr 13, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Swedish-born, London-based designer, Ann-Sofie Back has been appointed Creative Director of the one of the hippest denim labels around, Cheap Monday. Working alongside the label’s founder, Orjan Andersson, Back will focus on creating a stronger identity for the label and mostly it’s non-denim product offerings, while Andersson will continue to break boundaries in denim design and finishing. The first full collection under Back’s creative direction will be launched for F/W 2011. In addition to her new role at Cheap Monday, Back will continue to show her eponymous label at London Fashion Week, most recently entitled, ‘Ann-Sofie Back burns in hell,’ inspired by horror movie heroes like Freddie Kruger.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.