May 18, 2017 | By Allison Goodfellow-Ash
Request a demo and see WGSN for yourself.
Feb 08, 2013
Brazilian kidswear brand Fábula, the children’s line from acclaimed womenswear brand Farm, launched a Carnival special-edition collection with designer Fernando Cozendey, a master in fabrics made of lycra® yarns and famous on the runway for his unique fringe garments. The partnership resulted in nine cute wild animals swimsuits that also work as carnival costumes. Kids can be lions, giraffes, flamingos, zebras and more. We had a chat with Fernando (just in time for Carnival) to find out more about this stunning project.
How was the process different for developing a carnival special-edition collection for a kidswear brand? Did you approach it differently than your usual collections?
This was a very interesting process since I had to create a collection based on children’s proportions, which are completely different than adults’. That’s what was really challenging. The animal theme already existed. It was the first collection I ever developed as experimental work when I was still at University.
Did you find it challenging to recreate an original idea for children?
It was very challenging but the sales went very well, especially for someone like me who is used to producing small collections. I had to organize myself to manage to get all garments done since I’m the only one working on the production.
What was the inspiration behind these pieces?
It was a video I once watched about horses. I grabbed my sketchbook and drew a horse swimsuit. That gave me the idea to make more animals swimsuits.
Lycra® seems to be the perfect fabric for children because of its stretchy properties. Did you use any other special details or finishings to make the garments more suitable for children?
Flexible garments made of Lycra® yarns are ideal for physical activities and, as children play and move all the time, they are perfect for little ones. I used the same finishings I normally use for my adult collections. I’ve always been concerned about comfort and practicalities, like making the pieces easy to wash – all the garments I produce are washing-machine friendly.
Do you have any other future plans for kidswear?
Yes. In the kidswear market, I can strictly follow all my ideas. I have total creative freedom and can also be sure that the sales will be satisfactory. What mom doesn’t want to see her baby dressed as a cute animal? I intend to launch a kidswear collection together with the adults’ collection but it’s only an idea right now.
We saw in your Facebook page that you also made some of these outfits for adults. Can moms order these costumes for matching mini-me Carnival fun?
The partnership with Fábula rekindled this old collection of mine. I did sell some garments for adults – moms and daughter as flamingos, parrots, herons…This was great feedback to start thinking about correlating collections for children and grown-ups.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.