Chanel Pre-Fall 2016 Collection: Lagerfeld transforms Rome into Paris

The fashion world associates every Chanel catwalk show with an extravagant set.

Each season all eyes are on Lagerfeld for how he will upstage his last amazing set. Having just recovered from the grandeur of the life size Chanel Airways in September, Lagerfeld returned by playing full film director.


The Pre-Fall 2016 collection was presented last night in Rome, with the iconic Cinecittà Studios transformed into a set that resembled the city of Paris, complete with a sign for the Metro, and actors playing paper boys.

“As always, the show was profoundly new in narrative as the ensembles were paraded in an ambience of pure theatre – an entire Paris street in Rome,” says WGSN Head of Catwalks, Lizzy Bowring.


In the age of Instagram, this was more than a runway show it was more like a mini movie, capturing the world’s attention through their phones. In fact the magic of the set, and the starry front row (Kristen Stewart and Bella Hadid were in attendance) almost overshadowed the main reason everyone was there: the clothes.

“Not to be fazed by the amount of extravagance, creative genius and effort that is poured in to a Chanel presentation, one must not forget why Metiers d’Art exists and that is to pay reverance to the countless artisans that contribute toward creating these future iconic styles,” adds Bowring.

So what can we take away from a fashion standpoint, what will we all be wearing once the collection drops?

“There were clear messages for the coming season – late 60’s erotica, pearls, lace stockings, beehive hairdos and those shoes…..” says Bowring. Karl has spoken.


photo credit: Chanel pictures by Olivier Saillant


MORE: Burberry Pre-Fall 2016: Marching to a new beat

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