May 11, 2018 | By WGSN Insider
Get more with a WGSN membership. Click for a demo.
Oct 24, 2013
By Theresa Yee
Iconic beauty brands continue to revamp e-commerce websites to make the online makeup buying experience more enticing, useful and personal for consumers. One of the most iconic, Chanel Beauté, has commissioned the inspiring, ever-quotable – and beautiful – makeup artist, Lisa Eldridge to create six step-by-step how-to makeup videos using Chanel‘s top products for Fall 2013.
We interviewed her backstage at the Temperley London S/S 14 show, where she created natural-yet-alluring looks on models and created a bespoke pink lip inspired by a model’s natural lip color.
Clad in the brand’s latest collections, Eldridge gives full face tutorials on concealing, bronzing, highlighting and blending to perfection. She goes sans-maquillage to show you in real-time how to apply the perfect, flawless canvas from start to finish.
“How to Play with Light”
“How to Capture the Sun,” “How to Reinvent Radiance,” “How to Reveal Your Natural Glow,” “How to Blend,” “How to Shine” and “How to Play With Light” all aim to give the Chanel makeup user the most out of their makeup bag favorites with targeted application techniques from Eldridge herself.
Viewing these videos on a smartphone or tablet is like having your own personal makeup artist at home!
– Glynnis Mapp, Stylesight Beauty Editor
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.