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Chameleon Culture

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Diesel’s denim team has come up with a new collection called “Flash for Fun”. The collection features Diesel’s jeans, t-shirts, sneakers and even intimates in glow-in-the-dark fluorescents for the Fall-Winter 2009 season. The visual change happens via a special fluorescent coating, devised to be glaring under UV lights layered on denim and cotton. The “Flash for Fun” pieces are discreet during the day and only reveal their bright details and stitches at night. Such an innovative approach to prints on denim, as hidden graphics are revealed under black lights, an Oriental dragon reveals itself on back pockets and disco balls and earphones appear.

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