CES 2017: What tech fans can expect from the trade show

Microsoft HoloLens

For tech insiders, the New Year kicks off in Las Vegas – because January means CES 2017, the world’s largest trade show, and the premier destination for all things gadget. Every year, WGSN editors head to the show grounds to explore the latest trends and innovations, from retail technology to virtual reality and smart home products.

Here are the products and developments we’re already buzzing about – check in with us day-by-day on WGSN Insider to find out more, kicking off on January 5th.

BMW HoloActive Touch will be at CES 2017

BMW HoloActive Touch

Mixed Reality

In 2016, everyone was hyped about virtual reality. Then, to cut a long story short, Pokemon Go happened and the mass-market consumer suddenly knew all about what augmented reality was and more importantly, why it was interesting. This year, mixed reality – which means tech that overlays interactive holograms onto the physical environment – is set to be a major focus across CES. As well as checking out what’s new with Microsoft’s HoloLens, we’re looking forward to exploring BMW’s HoloActive Touch in person. This 3D car dashboard display hovers in the air and is controlled with finger gestures, which it responds to with tactile touch feedback. This is phygital design come to life, and although it’s a concept at this stage, it’s developments like these that are going to change how we interact with tech in the long-run.

Honda NeuV

Just Add AI

For the past few years, CES has been flooded with smart home products, wearable tech and hundreds of other products that track you, learn about you and increasingly, talk to you. The focus in 2017 will be using artificial intelligence to make them talk to you like someone who actually knows you – offering useful insights, and emotional understanding. One of the biggest showcases in this area is set to be Honda’s NeuV, a concept car equipped with its own “emotion engine” – a set of technologies that together enable the car to generate its own emotions.

The Year of Voice

Bang & Olufsen’s B&O Play brand has a track record of blending cutting-edge technology with high-quality design. This year, it’s expected to launch a home assistant that is a competitor to Amazon Echo and Google Home, both of which you can talk to in natural language to schedule tasks, play music or search online. All B&O Play has released so far is the mysterious video above – so you’ll have to stay tuned to find out exactly what its product launch will be. With voice technology such a hot topic across the industry, though, we expect to be chatting to a lot of devices at this year’s show – and getting some interesting responses.

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