Tech gets physical. The latest innovations at CES 2016 aim to court the healthy, active market. WGSN Think Tank Director Andrea Bell reports
Known in the industry as “the CES post-holiday diet”, the WGSN team is tackling the 2.4 million net square feet of exhibit space at the largest tradeshow in North America.
Yes, the anticipated crowd-pleasers at CES (drones, VR, automated cars, oh my!) are dominating the CES buzz (and social media shares #CES2016), but it’s the active lifestyle innovation turning the heads of the fashion industry attendees.
Here are the most buzzed about products from the tradeshow floor:
Digitsole smartshoe 01
Marty McFly would be jealous of these futuristic smart shoes that track the wearer’s movement and burn calories, minus the wear and tear of average sneakers. That’s not all: the real game changer? The shoes automatically tighten around the wearer’s ankle for a custom fit and can warm their feet with the tap of a smartphone app.
Oakley radar pace
These interactive sunglasses will coach wearers with voice commands while they run. Similar to Siri, wearers can ask about pace, stride and metrics and the smart eyewear will respond and offer actionable items to improve the workout.
Samsung body compass 2.0
After nearly being trampled by a gaggle of reporters entering the booth, we can confirm that Samsung’s Body Compass 2.0 is impressive in terms of technological innovation. The workout suit contains six sensors that track metrics (BMI, heart rate, perspiration), providing full data analysis including areas of improvement and/or concern (lack of sleep, muscle strain). But don’t get your hopes up yet – Samsung hasn’t confirmed the product will go into production.
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