‘Century of the Child’ is celebrated at the V&A’s museum of childhood.

Baby Björn babysitter, 1960s. Photo unknown. © Baby Björn

For any creative minds out there with an interest in children’s design, check out the current exhibition at the V&A’s museum of childhood. The Century of the Child: Nordic Design for children 1900 to Today is a small but concise exhibition exploring some of the most iconic innovations that have come out of  Sweden, Norway, Denmark, Finland and Iceland over the last 120 years.

The exhibition title is borrowed from the groundbreaking book by Swedish social reformer Ellen Key, in which she envisaged that during the 20th Century, children would become at the centre of adults attention, a notion most parents can entirely relate to today even 100 years after the books first publication.

V&A Museum Of Childhood

Divided into four main sections, the space explores Nordic Values, Design for Living, Creative Freedom and Eco Innovations, each section highlighting iconic related products from the era, or moments of social reform that has influenced changes in family life and  design innovation as a result. The 1978 campaign to highlight male paternity leave (the first country in the world to do so in 1974), feels particularly relevant today.

Campaign to promote mens paternity leave, featuring Swedish champion weightlifter Lennart “ Hoa-Hoa’ Dahlgren – 1978


Marimekko, courtesy of Design Museum Helsinki

Brands such as Lego, Brio, Marimekko, Baby Bjorn, Helly Hansen, Ikea and the Moomins to name a few, are showcased alongside  contemporary sustainable brands including WGSN favourite As We Grow.  The exhibition will continue through until September 2018


Baby Björn babysitter, 1960s. Photo unknown. © Baby Björn

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