Sep 20, 2019 | By Athena Chen
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London Fashion Week Men’s Catwalks – S/S 19 Trend Alert
This catwalk season, we’re sharing exclusive WGSN content on WGSN Insider.
After show-hopping, and a team debrief, the WGSN Menswear editors call out the most exciting and directional emerging trends – and, for the first time, we’re sharing our favourites here.
Catwalk trend alert: Dystopia
Visions of a ‘future imperfect’ feature at London shows, with subcultural inspirations and a hint of malevolence.
Sharp tailoring pairs with sardonic slogan ideas and bold details hint at S&M or survivalism.
A graphic, controlled palette of mostly monochrome tones and pops of primary brights emerges.
Matte and sheen play adds to the drama.
“This trend appears to expand on the smartening up of streetwear and the rise of the suit, themes we expored in our Emerging Trend Matrix 2.0.” – Volker Ketteniss, Menswear Director WGSN
For insight, analytics and detailed trend alerts this Spring/Summer 19 season, head to the WGSN Men’s Catwalks section.
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