22 hours ago | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Levi’s has created a special competition that will see the winner receive the chance to create a window display for the Levi’s Carnaby Street store. In 2008, [3D] featured the stunning denim butterflies spotted all over London, above the streets of Soho and framed under the bridges of Old Street. The head-turning creatures, by Jay Burridge, sprang up throughout the autumn and even re-emerged on the hoarding of Levi’s new Carnaby Street store while it was still under construction. This spring, Levi’s and Burridge are teaming up with Dazed to produce a second wave of dynamic London-based art installations for the ongoing 501 jeans Live Unbuttoned campaign. This time around, the groundbreaking artist will be creating spectacular, standalone, eight foot-high denim waves, inspired by traditional Japanese woodblock art. Watch out for Burridges new 501 jeans inspired artworks in secret spots around London throughout the spring.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.