May 10, 2017 | By Carlene Thomas Bailey
Request a demo to experience WGSN.
Jun 13, 2016
London Collections: Men is fully underway, and British design talent spent the weekend wowing our editors with a fresh new runway of strong looks. In particular, British designers, Joe Casely-Hayford and son Charlie who debuted a womenswear collection as part of their show.
The brand which is known for its relaxed silhouette and stunning prints, used Saturday’s show as an opportunity to extend their garment offering, mixing new womenswear pieces in with their established menswear line.
Key pieces included oversized shirts, loose fitting dresses and double breasted jackets in light pinks, peaches, and burnt orange- perfect colourways for Spring/Summer.
“What I like about the brand is that it is always exhibits strong, defined prints and a level of embellishment into its menswear designs. Plus, it is know for its relaxed menswear silhouette, fine tuning the finished product, and offering a fresh upgrade each season. This set of signature ingredients lends itself to womenswear and so this is a nice natural progression for the brand,” says WGSN Menswear Director Volker Ketteniss.
“I think the line of womenswear will do well for the brand, which has global appeal thanks to the patterns they use and the cross cultural influences they are inspired by,” he adds.
The duality of the designs and styling that was seen on the catwalk, shows how some of the key pieces can be worn across genders, which feels very timely as global catwalks are embracing the gender neutrality of fashion, spearheaded by Gucci’s Alessandro Michele.
That said, the father and son design team definitely had a idea of the woman they design for, talking to Vogue, they said:
“We are inspired by strong modern women who define their own parameters.”
For more fashion industry analysis, key trends for the upcoming season and retail news, join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.