Mar 12, 2017 | By Cassandra Napoli
Big data meets consumer insights. Experience WGSN.
Prabal Gurung has revealed (revealed being the operative word here) his latest campaign starring supermodel Caroline Trentini in a short series of black and white photos.
The Brazilian model can be seen in a spaghetti strap embellished dress in one of the campaign’s images and then in nothing but a pair of strappy sandals, appearing nude in the second image.
The brand teased the campaign in a series of cropped images on its Instagram account. Gurung also spoke to Style.com, saying: “The images resulted in a woman who embraces her sensuality and comfort in the clothes, I loved having the opportunity to work with Caroline, a multifaceted woman of substance.”
“For the Fall 2015 campaign, I wanted to revert back to the roots of the brand’s DNA: embracing American sportswear with a glamorous edge,” he added.
Daniel Jackson shot the campaign and Berger & Wild creatively directed. Clare Richardson styled the barely there looks and the hair was by Didier Malige with make-up by Romy Soleimani.
CAMPAIGNS, EXPLAINED: The looks, the themes, how they’re created and why. Our team of market intelligence experts analyse every detail, every season. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.