Login

Carbon Fiber Update

 carbon-fiber-frame-lg.jpg

Eat your heart out cycling, carbon fiber has a new set of cooler products to reinvent. Carbon fiber frames, clip-in shoes, handlebars and helmets have been hogging the spotlight for far too long. Going forward, its all about using this revolutionary material in unexpected items like sunglasses, watches and even surfboards. If you are not familiar with the benefits of carbon fiber, here is a quick Wiki recap: “Carbon fiber, alternatively know as graphite fiber, is a material consisting of extremely thin fibers composed of carbon atoms. The carbon atoms are bonded together in microscopic crystals which make the fiber very strong for its size. Several thousand carbon fibers are twisted together to form a yarn, which may be used by itself of woven into a fabric”. It can then be molded through the use of high heat to create parts and components for a number of different industries — including sport. It retains an impressive strength-to-weight ratio, which basically translates to more lightweight bang for the buck then traditional man made materials.

carbon-bikes.jpg

The Ray-Ban TECH Carbon Fiber collection appeals to a number of consumers, as it embodies a minimal and dependable style that transcends trends and conveys a sense of durability. The beauty of carbon fiber is that is not only incredibly light, it also functions at the highest level of performance under any condition. Not your average sunnies, these updated aviator frames weigh 2 grams and were designed with a special seven layer process and high-impact resistant lens.

ray-ban-tech-carbon-fibger-sunglasses-1.jpg

Bell & Ross has also added actual carbon fiber to their iconic BR01, truly creating a timepiece that will stand the test of time….They only produced 500 of the carbon fiber BR01, adding high-end watches to the list of limited edition holiday must-have items.

bell-ross-br01-92-carbon-fiber-1.jpg

Now, if you are just interested the carbon fiber look, these Nike Blazers are ideal. Nike recreated the woven pattern of the multidimensional fiber on the entire upper without actually using it. An alternative option for footwear and accessories that want to embody an authentic active aesthetic.

nike-carbon-fiber-blazer-high-1.jpg

Aviso Surfboards are leading the pack in terms of carbon fiber board construction with no intention of looking back. They are literally re-shaping the way companies manufacture boards, making more durable products that have a longer life span. Aviso is paving the way towards a more efficient, less waste oriented, surf industry.

lost.jpg

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin