6 hours ago | By Polly Walters
Big data meets consumer insights. Experience WGSN.
Jun 10, 2019
By Nina Giglio
Going to Cannes this year? We are too. Check out where to watch our sessions and what’s in store for this year’s Festival. Can’t make it to the South of France? Follow our Instagram and Twitter, where we’ll be posting our event highlights.
If you work in the creative industry, Cannes Lions is the place to be. The WGSN team is heading to the French Riviera to reveal why kindness will be your next KPI, and what #WeToo healthcare means for the industry. With one week to go, read on for the full details, and make sure to stay tuned for our Editors’ coverage of the Festival on social.
WGSN Speaker: Andrea Bell, Director WGSN Insight
Meet you at: the Health Inspiration Stage, Palais II at 11:45
After the global impact of the #MeToo movement, it’s time for #WeToo, a diversity drive that will transform healthcare in the near future. It’s just one of five key trends WGSN Insight Director Andrea Bell will bring to the stage at Palais II on Monday. We will also explore the generation leading transformation in the health and wellness industry: Gen Z. Moved by the desire to change the world, whether it is through their screens or in real life, they are fighting for inclusivity and breaking down barriers in the health and wellness industries. So how can healthcare providers stay ahead?
WGSN Speaker: Carla Buzasi, Managing Director WGSN
Meet you at: the Audi A stage, Palais I, at 15:45
Meet your future consumer 2021: they are kinder than the world around them, and driving brands to be and do better. Moved by a sentiment of deep kindness, these consumers want to change a world pressured by environmental, social and political turmoil for the better. 2021 will also witness the rise of Africa, with local youth energised by patriotic pride and wanting to support homegrown brands. So how can you navigate this ever-changing landscape? WGSN Managing Director Carla Buzasi guides you through 2021’s three emerging consumer groups, the sentiments driving them and why kindness will become your next KPI.
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