Aug 10, 2018 | By Isabelle Coates
Jun 04, 2018
With changes to the festival and awards format, this year’s Cannes Lions promises to be an unforgettable event. Thinking about their future consumer priorities, Gen Z behaviour and how to build a strong brand, our WGSN experts are heading to the French Riviera to inspire creatives. With two weeks to go, make sure to get your Festival pass and meet our team.
Where: The Forum at 16:15
Who will your consumer be in 2020? What will drive their behavior? And their spend? From technological advancements to demographic shifts, WGSN will uncover the key drivers of tomorrow’s consumers and reveal three key new consumer tribes you need to have your eye on. Discover who they are, what motivates them, and – most importantly – what they mean for you and your business.
WGSN Speaker: Andrea Bell, Head of Mindset
Where: The Forum at 16:00
If there’s one brand that knows how to speak, and sell, to Millennials, it’s Glossier. In less than three years, and with just 24 products, Glossier has become one of the biggest disruptors of the beauty industry with a hyper-engaged fan base and growth figures estimated at 300% year over year. Carla Buzasi, WGSN Managing Director, sits down with Glossier’s President and COO, Henry Davis, to discuss the secret to their success and what brands must do to keep up with their customers.
Where: Salle de Presse – The Brand Marketers’ Creative Summit, Palais 1 at 12:50
WGSN will give a first look at our top brand and marketing trends from this year’s Lions – separating the substance from the spin – and send you home equipped to make the changes you need to survive another year in the creative class.
WGSN Speaker: Carla Buzasi, WGSN Managing Director
Where: Trends Stage, Palais 2 at 15:00
The global youth tsunami has arrived. WGSN talks to Gen Z-ers to find out, from the source, how their priorities will transform the workplace, entertainment and even how we eat— from Asia to Alibaba. It’s time to sink or swim.
WGSN Speaker: Sarah Owen, Digital Media and Marketing Editor, WGSN Insight
Not in Cannes? No need for FOMO. We are releasing a white paper on Gen Z, and how this cohort is segmented, in the next week.
Carla Buzasi, Managing Director WGSN @CarlaBuzasi
An award-winning editor and journalist, Carla was founding editor-in-chief of The Huffington Post in the UK. In 2015, she left traditional media to become global chief content officer at the world’s leading trend forecasting company, WGSN. Today, rather than reporting on the here and now, she predicts how we’ll behave, eat, live, dress and think in tomorrow’s world. Specialising in opinion journalism, women’s rights, fashion, travel and consumer behaviours, she has featured in Management Today’s annual 35 Under 35 list and The Drum’s Top 50 Female Innovators. She was also twice named Editor of the Year at the Online Media Awards.
Andrea Bell, Head of Mindset, @instaandrea
Andrea is a seasoned journalist with an in-depth knowledge of the Americas’ consumer marketplace and mindset. As Director, Insight and Executive Editor, Americas, Andrea drives the department in the Americas from an editorial point of view and acts as content team leader from the New York office.
Sarah Owen, Digital Media and Marketing Editor, WGSN Insight @sarahsarahowen
Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries. Sarah previously worked at New York magazine, Vogue, and The New York Times.
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