Camille Rowe gets real in Rag & Bone’s D.I.Y campaign series
By Samantha Aldenton

Or as this reporter’s boyfriend commented, “She actually just looks like a regular girl wearing regular clothes.” WGSN’s Associate Editor of Digital Sam Aldenton reports

Aug 14, 2015
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Model and actress Camille Rowe has returned for her second turn at starring in Rag & Bone‘s long-running D.I.Y project campaign.

The series has previously included models such as Miranda Kerr, Malgosia Bella and Candice Swanpoel and Rowe was last featured in 2013.

Usually shot by its stars while they’re on vacation or at home, the campaign stands out thanks to the absence of a stylist, hair and makeup artist or professional photographer.

This DIY-ness gives it a raw, candid and behind-the-scenes feel, something that many brands are now trying to achieve in their own campaigns and through the use of social media such as Snapchat and Periscope.

This time round, Camille’s images reveal her relaxing in her New York apartment and then also on a road trip from L.A. to Las Vegas.

She can be seen wearing the brand’s Skinny jeans in Equestrian, the Charley Mock Neck in Yellow and the Crop Straight Leg jeans in Nord, amongst others.

CAMPAIGNS, EXPLAINED: The looks, the themes, how they’re created and why. Our team of market intelligence experts analyse every detail, every season. Sound good? Join WGSN.

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