Aug 08, 2017 | By Emma Grace Bailey
Get more with a WGSN membership. Click for a demo.
Extending the brand’s existing line, Calvin Klein’s new Euphoria Gold fragrance for men and women claims to be a more seductive and sophisticated version of its predecessor.
Taking on a fruity floriental form, top notes include apricot, kumquat and tangerine combined with a heart of honey, gardenia and daffodil and a drydown of white patchouli, sandalwood and musk, giving the fragrance a smooth and light complexity.
Euphoria Gold for men, meanwhile boasts an oriental fougère where ginger and primofiore lemon mix with the richness of amber, patchouli and vanilla for a truly masculine and vibrant scent.
With a juice akin to that of liquid gold, bottles are sleek and curved, maintaining the fragrance’s original shape, yet Euphoria Gold for men sees an update with a sophisticated palette of golden bronze and black.
Cartons mimic the colours within; the women’s scent housed in a shimmering gold satin box whilst men take home a burnished gold variety with black accents.
The print campaign focuses solely on the product with each bottle floating weightlessly above amber waters and a majestic skyline, creating an all-over, intense golden glow.
Euphoria Gold is available now in 30ml, 50ml and 100ml sizes.
-Emma Grace Bailey
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.