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Call Parade – Vivo & 100 Artists

The Brazilian telecom company, Vivo, teamed up with 100 artists to transform 100 phone booths across São Paulo into unique, eye-catching pieces of art and prevent further vandalism.

The artists had free reign to paint and illustrate their imagination; consequently the collection is fascinatingly varied, from quirky ladybird shells to bizarre, colorful sculptures.  Three months into the project, the fixtures remain intact, and the peculiar hooded structures are now inspirational art forms, proving popular with local communities and tourists.

(images by Mariane Borgomani, Wally Gobetz & Vivo)

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  • Thanks for spreading the Call Parade!
    I am proud to have participated in this project. Initiatives like this show that art is a great ally of marketing.
    My artwork (#81) is not in your photos, but still in the Pinacoteca do Estado. What’s your opinion about it?
    Best, artist Quim Alcantara

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