Dec 08, 2017 | By WGSN Insider
Last week our friends at Burton Snowboards headed south to New York City from their home digs in Burlington, Vermont. The entire crew was in town for a preview of its 2011/2012 winter collection for the media and of course, a fun-filled soirée hosted by Craig Wetherby and Tim Brodhagen from The Good Life.
Top to Bottom, Left to Right: Burton Flagship in NYC, Keir Dillon- FRENDS, Noot Seear, Craig Wetherby- The Good Life, Tanner Comfort- Burton, Alex Gomes- Stoked
Burton also invited us for a chat with Hannah Teter – professional snowboarder extraordinaire, Burton team rider, philanthropist and of course – let’s not even forget – Olympic Gold AND Silver medalist. Miss Teter is an old friend of the Active Team so we were really stoked to catch up and see how the off-season had been treating her.
We additionally wanted to hear about Teter’s favorite personal selections from Burton’s new spring and summer collection of streetwear. The line includes short shorts, hoodies, denim, racerback tees and an array of goods for men as well. We first saw some of the gear hit retail back in March, so hearing Hannah’s thoughts on the collection were an added bonus.
In her own words…
SS:What are you up to right now in the off-season?
HT: The season just ended so I have a little down time, which is nice. I take advantage of that by surfing and trying to get really strong again because during the winter I don’t workout due to the fact that I’m always snowboarding. I feel that by the end of the season I become a little bit weak, so I try to regenerate and recuperate through surfing, yoga and eating really well. I love to cook organic foods and never go out to eat often.
SS:Burton is now a four-season brand, what pieces are you really excited about for this spring and summer?
HT: I’m really excited to start wearing the little shorts that Burton started to make and combining that with knee high socks – I think it goes really well together. Also, I really love the racerback tanks. That’s my typical summer get-up.
SS: What’s your favorite part of Burton’s styling with the new line?
HT: I love the way that Burton does its graphics with the little call-outs and details, because they’re not too overboard. I’ve noticed that a lot of companies really ‘put it out there’ with huge graphics and logos. I love how Burton just slides it in there and makes it look really fashionable. I have this one T-shirt that has splatter paint on the front, it’s really simple but that’s how it should be!
SS: We know you’re always ahead of the curve with next season’s gear for the winter, but what will you wear from the 2011/2012 collection before getting the new goods?
HT: I’ll probably start out the season with the GMP, Burton’s Green Mountain Project line. It’s sustainable and uses more organic fabrics!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.