Jan 03, 2018 | By Sandra Halliday
When the Active Team was invited to the Burton Snowboards’ Pool Party at The Ace Hotel in Palm Springs – taking place during Coachella weekend – we knew it’d be awesome. Let’s be honest, everyone knows that Burton can throw a hell of a good party…and the bash this past weekend in the desert was no different!
One of the biggest reasons why Burton decided to have a presence at Coachella is due, in large part, to its spring and summer streetwear collection of softgoods. As a four-season brand, Burton’s array of hoodies, tees, windbreakers, shorts, hats and denim are right on trend with the needs of any festival-goer. Not to mention, Burton’s selection of backpacks and breathable technical shells are perfect for surviving either intense sun or cold rain – which the latter, surprisingly enough, hit Coachella on Friday.
Burton also brought out team riders Danny Davis, Jack Mitrani, Gabi Viteri and Olympic medalist Hannah Teter to join in the festivities. One of our favorite moments was catching up with Miss Teter about her upcoming summer excursions – and difficult to already believe – her plans for winter 12/13 and prepping for the 2014 Olympics in Sochi, Russia. During our conversation, we couldn’t stop starring at her Olympic diamond and gold rings, given to winning medalist athletes. Damn girl!
Burton ladies crew: Amanda Wormann, Hannah Teter, Anne-Marie Dacyshyn
Burton CCO: Greg Dacyshyn
Jack Mitrani & Friend
Hannah Teter & Gabi Viteri
Hannah’s Olympic bling
In addition to Burton riders, celebrities Ian Somerhalder, Nina Dobrev, Michelle Trachtenberg, Emile Hirsch, Dree Hemingway and model Noah Mills all stopped by for some drinks and poolside time at The Ace.
Mark Foster & Michelle Trachtenberg
Nina Dobrev & Ian Somerhalder
We’re pretty stoked on Burton’s entrée into the festival-world. It’s going to be exciting to see what the brand has in store for the rest of the summer and at festivals around the world! – Jessica Kaplan
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.