It’s that time a year again folks….snowboard season is JUST around the corner which means we’re in primetime video premiere-mode. On Thursday night, September 13th, Burton Snowboards kicked things off with multiple screenings of its new flick 13 on both sides of the coast in New York City and Newport Beach.  (Coincidence of the date selected? We think not!) Additionally on the same day, the brand held its grand re-opening of its SoHo store location on Spring Street in NYC. To say the least…the Active Team was quite busy making sure to capture all of the goodness going down.

Burton team riders Mikey Rencz, Mark Sollors, Ethan Deiss and the great Terje Haakonsen stopped through both the store opening along with the party later on that night in the city. Suffice to say, their sight lit up many snowboard fans’ faces. (I mean, come on…it’s Terje!!!)

                                            Terje Haaksonsen, Donna Carpenter & Jake Burton

The premiere and party was held at the historic Angel Orensanz Foundation on the Lower East Side. The space is magical with authentic details of its origins and architecture. And not to mention the lighting….everyone was drenching in a palette of crimson red.

The best part of a night like this is catching up with old snowboard buddies and most importantly, checking out the new video at hand. We would have to say our favorite parts included Ethan Deiss and Zak Hale’s incredible rail footage along with Terje and John Jackson’s breathtaking descents in picturesque conditions – requiring esteemed bravado in high avalanche zones looming around them.

                                              Ethan Deiss & Mark Sollors

                                                              Mikey Rencz

                            OG Supreme – Alex Dymond & Alex Corporan

                                                        B-RAD Clark

                                                                      Amanda Wormann & Melody Pfeiffer


                                                                   John Cavan of Snowboarder Magazine

We highly recommend checking out 13…it’s an absolute stunner. Pray for snow!

-Jessica Kaplan




Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

  • craig

    My wife and I were at this premier party and can say it was probalby one of the best movie release partys for a snowboard movie that I have ever been to. Burton Snowboards did an amazing job. Also, I received word that 13 will be available for free whenever you buy a burton snowboard from this retailer over here. They have a pretty good seletion of discounted promo boards as well.