Nov 01, 2017 | By Greer Hughes
Over the past few months, we’ve been incredibly excited, awaiting the release of Burton Snowboards’ new film, Standing Sideways. The official premiere took place a couple of weeks ago, fittingly, in Denver Colorado for a few thousand snowboard fans. However, for those based in New York City – a stop on Burton’s global tour for the film – were treated to not just a screening, but a ridiculously fun party with the brands’ top riders in attendance.
Hosted by The Good Life!, the party took place at Santos Party house in downtown Manhattan; a two floor complex where Standing Sideways screened on both levels. We were invited to an intimate pre-party where we had the chance to catch up with our favorite pros. It’s always exciting to see some of the best athletes in world descend upon NYC in its urban landscape and not on the chairlift. (Especially, a sighting of the great Terje Haakonsen!)
Terje Haakonsen & Bruno Musso
Frends crew, Danny Davis and Jack Mitrani kept the antics wild, along with pros Ethan Deiss, Jussi Oksanen, Kazu Kokubo, Mikkel Bang, Mark Sollors and Mikey Rencz. It was also cool to chat again with new kid on the block Mark McMorris – who knows what this kid is capable of over the next few seasons?! He’s just getting warmed up and we can’t wait to see his slopestyle run at 2012 Winter X Games!
Mark McMorris, Jack Mitrani & Kazu Kokubo
Meatball Connoisseur- Danny Davis
We definitely recommend downloading a copy of the film on iTunes and a huge thanks go out to the entire Burton crew for such a great time! Pray for snow! – Jessica McMenamin
Rad Collector – Brad Clarke
Burton Crew- Chris Clark, Tanner Comfort, Amanda Wormann & Chris Bernard
Stash & Jussi Oksanen
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.