Jan 03, 2018 | By Sandra Halliday
Dec 09, 2010
Over the past few weeks, Burton Snowboards hosted a handful of “Ladies Nights” at its flagship store locations and dealer shops across the United States. “Ladies Night” is basically an excuse to get out and have fun. Girls can come in, purchase discounted items, nosh on yummy treats, listen to an incredible DJ spin some tunes and meet new ladies to go and shred with!
The Active Team stopped by Burton’s New York City bash last night where a couple hundred ladies enjoyed festivities. Shiseido cosmetics even hosted a station where girls could have their makeup done, free of charge, which also included fun give-a-ways and gift bags. Toward the end of the night, Burton did a product toss – in true snowboarding fashion – that included beanies, T-shirts and stickers.
We’re always stoked to see Burton’s commitment and support of women in snowboarding, thanks guys…keep it up!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.