Nov 01, 2017 | By Greer Hughes
Dec 08, 2009
Burton Snowboards recently unveiled the US Snowboard Team Uniforms for the 2010 Olympics. It’s no surprise Burton is creating the garments, after all, the brand is most responsible for carving out the lifestyle and subculture of snowboarding itself. At its New York City SOHO store location, Burton held a small and intimate party for a first-ever look at the uniforms. Burton’s Senior Vice President & Creative Director, Greg Dacyshyn, was on hand to chat about the pieces, represent Burton and enjoy the spirit of the upcoming Olympic Games.
The uniforms represent the directional aesthetic of what true snowboarders wear on the hill — with an Americana twist. The subtle patriotic plaid jacket paired with the photo print denim pants channel a “prep-school rebel” style. The use of the decortive crest as the team logo pays homage to a true Olympic team spirit. The pieces were made in partnership with Gore-Tex – the leader in high performance fabrics, maintaining breathability while keeping riders dry and warm.
Burton teamed up with a handful of US Olympic hopefuls, including Elena Hight, Mason Aguirre, Danny Davis, Kevin Pearce, Jack Mitrani, Luke Mitrani, Steve Fisher, Scotty Lago and Louie Vito to go over design concepts and validate the authenticity of the uniforms.
Burton Creative Director, Greg Dacyshyn with Mary Joe Campanella from Gore
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.