Burberry’s New Digs


The house of Burberry recently moved to its dynamic new headquarters in London’s Horseferry House, a project close to Creative Director Christopher Bailey’s heart.

“I’m very proud of the building,” he recently told British Vogue. “It’s such an amazing beacon for our brand. This office became a bit of a labor of love for me and I feel incredibly privileged to have worked on this project with my amazing team.”

“Horseferry House is so much more than a building. It’s very symbolic of the company,” he went on. “We have so much momentum and energy bubbling over right now and I wanted to unify the creativity and the dynamic attitude of all the employees that are driving this company forward.”

The new site is in the heart of Westminster and the building, a former government office block, has been designed by Gensler, the firm responsible for the New York Times Building, the London Stock Exchange and Apple’s European flagship on Regent Street. At over 160,000 square feet with over eight floors, the space itself contains offices, showroom space for all the company’s brands, meeting rooms and design studios. There’s even state of the art video conferencing equipment to simplify communication with other Burberry hubs in Hong Kong, Japan and New York.

Talk about a modern classic!

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.