Apr 18, 2018 | By Sandra Halliday
Big data meets consumer insights. Experience WGSN.
The 40 images, shot by Mario Testino, feature model sisters Ruth and May Bell, Eliza Fairbanks, Bella Yentob, Misha Hart, Hayett Belarbi McCarthy, Dylan Brosnan, Liam Gardner, Sol Goss, Ben Gregory and Louie Johnson.
They’re all Burberry campaign first-timers and their “collective energy and attitude reflect the overall aesthetic and mood for the new season,” the brand said.
The campaign is more edgy and less glam than usual. It also gives extra weight to the labels’ accessories offer as well as the apparel line with its sellout rucksack, its scarves and sunglasses given starring roles.
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.