Jul 11, 2018 | By Alice Gividen
Big data meets consumer insights. Experience WGSN.
The 40 images, shot by Mario Testino, feature model sisters Ruth and May Bell, Eliza Fairbanks, Bella Yentob, Misha Hart, Hayett Belarbi McCarthy, Dylan Brosnan, Liam Gardner, Sol Goss, Ben Gregory and Louie Johnson.
They’re all Burberry campaign first-timers and their “collective energy and attitude reflect the overall aesthetic and mood for the new season,” the brand said.
The campaign is more edgy and less glam than usual. It also gives extra weight to the labels’ accessories offer as well as the apparel line with its sellout rucksack, its scarves and sunglasses given starring roles.
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