21 hours ago | By WGSN Insider
Big data meets consumer insights. Experience WGSN.
Oct 23, 2015
By WGSN Insider
Burberry continues its forward-thinking social media stance with Christopher Bailey announcing the brand is streaming its spring/summer campaign photo shoot live on Thursday to its Snapchat followers.
Since partnering with the instant photo-messaging app during the brand’s spring/summer runway show last month – showing sneak peak previews of looks the day before they were sent down the runway – Burberry continues to seize the initiative in the crossover world of fashion and technology, reports the London Evening Standard.
The collection showcased was featured at London Fashion Week last month.
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.