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Burberry reveals Spring/Summer 2016 Mario Testino-shot campaign on Snapchat

Burberry Snapchat

Burberry continues its forward-thinking social media stance with Christopher Bailey announcing the brand is streaming its spring/summer campaign photo shoot live on Thursday to its Snapchat followers.

Since partnering with the instant photo-messaging app during the brand’s spring/summer runway show last month – showing sneak peak previews of looks the day before they were sent down the runway – Burberry continues to seize the initiative in the crossover world of fashion and technology, reports the London Evening Standard.

The collection showcased was featured at London Fashion Week last month.

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