Burberry reveals Spring/Summer 2016 Mario Testino-shot campaign on Snapchat
By WGSN Insider

Burberry continues to seize the initiative in the crossover world of fashion and technology. WGSN Global News Editor Nigel Taylor reports

Oct 23, 2015
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Burberry Snapchat
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Burberry continues its forward-thinking social media stance with Christopher Bailey announcing the brand is streaming its spring/summer campaign photo shoot live on Thursday to its Snapchat followers.

Since partnering with the instant photo-messaging app during the brand’s spring/summer runway show last month – showing sneak peak previews of looks the day before they were sent down the runway – Burberry continues to seize the initiative in the crossover world of fashion and technology, reports the London Evening Standard.

The collection showcased was featured at London Fashion Week last month.

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