22 hours ago | By Sandra Halliday
Big data meets consumer insights. Experience WGSN.
Jun 22, 2015
Because Papa Was a Rollin’ Stone…
Debuting its new cool Brit gang for Autumn/Winter 15/16 Burberry once again shows off its British rock ‘n’ roll ties with a signature musician front man in the form of Tom Odell.
Joining him this season is a 12-strong cast of actors, musicians and models, notably with the addition of Brit-rock royalty Ella Richards, daughter to Lucie de la Falaise (niece of the late Yves Saint-Laurent muse Lou Lou) and Marlon Richards, son of Rolling Stones musician Keith Richards.
The brand continues its couples theme with British actors Harry Treadaway and Holliday Grainger plus Clara Paget and boyfriend Oscar Tuttiet featuring side-by-side.
The images shot on location in London by Mario Testino take on an authentic 70s feel to match the romantic hippie vibe of the print heavy collection. The imagery marries the motifs of paparazzi photos of the time, with nostalgic cinema style shots.
An accompanying video directed by CEO Christopher Bailey splices film from a Super 8 camera that gives the campaign its authentic 70s throwback feeling in addition to the mod hairstyles and accessories worn by the male models.
The video spot uses the song ‘Shadows’ by Claire Maguire whom also performed at the A/W 15/16 runway show.
The rest of the 12-piece cast includes Amber Anderson, Florence Kosky, Jackson Hale, Oliver Burslem, Oscar Robertson and Ranald Macdonald.
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