Burberry campaign revealed along with new September runway plan
By WGSN Insider

The British luxury label just teased its new campaign, featuring a historical theme with the clothes and styling. WGSN reports

Aug 16, 2016
/

Burberry campaign
Like

With a game-changing runway season just a few weeks away as a number of key luxury brands move to an instant-availability model, Burberry’s unveiling of its latest ad campaign has become something of an event.

More than just a campaign supporting a collection shown months ago, it’s a teaser for the forthcoming collection that will be shown in just over one month’s time.

Featuring models Jean Campbell, Cavan McCarthy and Alex Dragulele, it was photographed by Mario Testino in Liverpool’s Walker Art Gallery, which the brand chose as a “historic backdrop to the collection”.

And history is very much to the fore with the collection “influenced by “Virginia Woolf’s Orlando, contrasting masculine and feminine styles across different periods in history.”

The Burberry campaign also boasts the brand’s British and mainland Europe manufacturing heritage with Testino also shooting a series of portraits of its artisans from mills and factories across England, Scotland, and Italy.

To launch the campaign, Burberry has included a portrait of the pattern maker for its newest bag, The Bridle.

The complete campaign will be unveiled to coincide with the brand’s runway show on September 19, at which point the entire collection will be available to buy worldwide. This straight to consumer runway idea, that it announced back in Feb 2016, is a model that is being adopted by a number of fashion houses now from Tom Ford to Tommy Hilfiger.

Burberry has also announced a partnership with The New Craftsman today. The partnership, launching on the evening of the Burberry show, will see “some of Britain’s finest craft makers bringing the inspiration behind the collection to life through a daily changing programme of activities and installations within the brand’s new show venue in London.”

The venue, named ‘Makers House’, will be located at 1 Manette Street in the heart of London’s Soho, and will be open to visitors from  September 21-27, showcasing original works by a selection of makers who will use this space to experiment and create, using the collection’s inspiration as the starting point for their work.

STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.

 


Burberry campaign revealed along with new September runway plan
1 comment

Name
Please enter a valid name
Please enter a valid name
Email
Please enter a valid email address
Please enter a valid email address
Website
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment

Gigi Hadid's Tommy Hilfiger Capsule Collection
Aug 16th, 2016

[…] September catwalk buzz has begun a month early, and all eyes are on the luxury brands as they embrace the see-now-buy-now […]


Related stories

17 photos
Fashion month: The coolest slogan tops we've spotted (on and off the catwalk)

Burberry releases 70s influenced campaign with Rolling Stones' offspring

Prada ss17 mfw
2 photos
Prada S/S17: Past Forward Dichotomy

11 photos
Beauty trends: The Godmother of Punk is next season's inspiration

3 photos
H&M teams up with Kenzo for its latest high-profile collaboration