Dec 06, 2018 | By Jane Boddy
Request a demo to experience WGSN.
Feb 22, 2016
By WGSN Insider
Burberry was Monday’s hot ticket show at London Fashion Week and Christopher Bailey certainly delivered value with the now-familiar live music element (this time courtesy of Jake Bugg), and an instantly-shoppable selection of key pieces, as well as the brand’s future vision for autumn/winter 2016.
It was a collection that ticked all the covetability trend boxes for the season. Cue the shearling trend, the fuzzy fur trend, the jacket-as-coat trend, the ankle boot trend, the mini evening dress trend, the shine trend and so much more.
First the coats. Outerwear is woven into Burberry’s DNA and this season the brand gave us military great-coats, giant shearling bikers that are the ideal substitute for a coat in the coldest climates, oversized check coats and a selection of leather/snakeskin retro-influenced close-cut mini trench coats in high-shine finishes.
From outerwear, Bailey and his team jumped almost directly to after-six dressing with a series of brocades (from simple blouses to shift and gently waisted dresses with slash-effect skirts). The shine volume was turned up further via sequin-encrusted mini dresses channelling the season’s key oversized floral pattern story.
And in line with Burberry’s decision to move to a close-to-season model, it was all geared to want-it-now appeal. With numerous pieces available to buy until March 7, it made perfect sense that Burberry pitched it for desirability rather than boundary-pushing.
For those with some spare cash, that means Burberry fans can now buy (in descending price order) a patent leather trench for £2,995 ($4,221), a navy woollen military coat for £1,995, or a khaki cotton field jacket with shearling collar for £1,195. And if those steadily-lower prices haven’t quite come down far enough, there’s always the limited edition high-shine metallic nail polish that’s a snip at £45.
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.