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Building Bridges

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People were after his goods long before the doors to his pop-up shop opened a few months ago in October. Zane Aburaneh launched his online accessories boutique, A2ZANE, in April 2010 in an effort to “bridge the gap between Hermès and H&M.” Now his temporary location on Queen Street is the talk of the town.

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Formerly a handbag specialist at Holt Renfrew, Zane has always had an eye for fashion, especially tuned to accessories. His online boutique showcases just this; luxury goods that focus on fine craftsmanship and affordability. Unveiled on Queen West, his pop-up store follows the same philosophy and stocks his thoughtful edit of contemporary accessories from both Canadian and International designers.

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Housed in a former Lens Factory space, the bright red door opens up to a stark white interior that perfectly sets the stage for a colorful display of O’Clock watches, Juma scarves and Floro necklaces.

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Rebecca Minkoff handbags, Billy Kirk leather totes and Three Thirds Spacematic Backpacks cover the side wall, while opposite two wicker chairs suspended from the ceiling have accessories like Modalu Pom Pom and Tila March Bonnie Bucket Bag sitting snug in their seats.

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What is special about this project is that the temporary space allows online followers a rare chance to interact not only with the accessories they see on his site but, with the ever-charming buyer, Zane himself. In a world where the internet increases the distance between buyers and shoppers Zane is doing much more than bridging the gap between Hermès and H&M.

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Open through March 2011.

A2ZANE

1040 Queen Street West / 416-803-7754

Photos: Courtesy of A2ZANE

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