21 hours ago | By Lizzy Bowring
Get more Denim insights as a WGSN subscriber
There are not many denim lovers out there who are not a fan of Buddy Lee. The cute and clever Lee Jeans advertising mascot and sales tool born in 1920, has accumulated many obsessive followers, collectors and fans.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.