19 hours ago | By Joanna Standley
Feb 23, 2017
There can be a tendency at award shows to go for full over the top glamour, pure shine and shimmer. It is the red carpet and so it feels as if high glamour in the typically expected sense (you know, a dress with a long train, with sequins and diamonds etc) is the only look that is a guaranteed style win. But the problem with this look is that everyone is doing it. So, in this sea of shine it’s actually the more unexpected looks that can actually grab our attention, think: oversized shirts, print and patterns instead of sequins, short trains not long ones, suits not dresses.
Which brings us to the Brits 2017, the UK music awards show that just dazzled us all, with the most talked about performances by Ed Sheeran and Katy Perry.
But for us at WGSN, it was all about the fashion, the Insta-worthy understated styles.
Check them out below:
French singer Héloïse Letissier (known as Christine and the Queens) rocking Ann Demeulemeester at the 2017 Brit Awards. The oversized shirt is a key item for 2017, as we called out here, but it’s the detail that really makes this look, straps, buckles and the off the shoulder styling.
Lianne La Havas in an embroidered Jenny Packham gown.
These dark florals are a nod to the key trends we’re seeing now on the AW17 catwalk, and it’s also just some lovely craftsmanship.
Dua Lipa (the singer we highlighted here for her fab voice in spring of last year) rocking Emporio Armani. The trouser suit is always an underrated red carpet win, and this one with a key focus on cut and shape is ideal for the Brits.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.