Sep 20, 2017 | By Erin Rechner
Get more with a WGSN membership. Click for a demo.
Nov 20, 2013
By Theresa Yee
Just when you think your tween, Britney-loving phase is just about over, she does it again: collaborating with our favorite music-mixers, releasing a new album and making our favorite scent of the ’00s even more sentimental and special than it was in our middle-school memories. Britney Spears, we just can’t quit you.
Her limited-edition launch with Kohl’s makes us love Britney even more. In celebration of Britney’s 10 year anniversary of making fragrances, Elizabeth Arden releases a new personal-feeling Britney-inspired campaign with perfume bottles engraved with personal messages from the singer to her undying fans.
“You are my inspiration, xoxo Britney”
“10 hugs, 10 kisses, xoxo Britney”
“To my sweet scented fans for a decade of love, xoxo Britney”
Only 100 signed bottles of Fantasy Britney Spears Anniversary Edition were signed by Britney herself and randomly shipped across the globe, including Kohl’s stores throughout the U.S., along with what the fragrance’s PR contact says were “a lot” of sans-signature bottles (we’re obviously hoping this means hundreds of thousands, but they couldn’t say!). Fans who were lucky enough to buy a signed bottle got in on the global treasure hunt with the Twitter hashtag #TheBritneyfantasy100.
The scent, a mix of Britney’s favorites — white florals and succulent fruits — inspired by the original juice and modernized by Britney’s notes du jour.
Even better, the Queen of Pop released a Fantasy fragrance-inspired single called (wait for it) “Perfume.”
It’s a perfect gift for the Britney-lover in your life this Holiday (and, ahem, for yourself). Available at select Kohl’s locations for a limited time.
— Glynnis Mapp, Stylesight Beauty Editor
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.