Apr 19, 2017 | By Samuel Trotman
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Dec 14, 2016
Britain’s denim heritage doesn’t quite hold the legacy of California’s Western Frontier, but one British label that has stood the test of time for over a century is Lee Cooper.
Founded in London’s East End in 1908, Lee Cooper’s rich history has seen it pass through the swings in Europe’s social shifts, from its humble beginnings in workwear, to the vibrant coloured jeans that took London’s swinging 60s by storm, and its iconic status as the go-to-denim for legendary British rock ‘n’ roll bands like The Rolling Stones and Rod Stewart. Legendary couple Serge Gainsbourg and Jane Birkin were also constantly seen donning a pair of Lee Cooper jeans throughout the 70s.
While the jeans have fluctuated in and out of fashion over the decades, denim still remains at the heart of the Lee Cooper collection. That’s why today the brand has worked on a special premium denim line that fits the wardrobe of modern denim lover. The Cooper Collection, comes with all the trimmings and specialist fabrics that will satisfy even the most discerning denim purist – think Italian raw selvedge denim, artisan construction, and 100% solid copper hardware. The limited edition six piece collection was headed up by denim veteran, Tilmann Wrobel, who guided the selvedge project with his acute attention to detail and dedication to authentic denim. And while the collection pays homage to the original heritage styles of the early days, Wrobel’s influence has ensured the perfect balance of respecting tradition with modern updates, such as a natural non-synthetic stretch in select cuts.
These first, limited edition pieces from The Cooper Collection consists of three men’s and three women’s denim styles:, a slim, straight and a tapered leg, with the design kept clean and classic across the entire offering.
To coincide with the launch of the collection, Lee Cooper produced an interesting document/journal that celebrates the universal sartorial language of denim. The 90+ page release produced by acclaimed journalist David Hellqvist, investigates the brand’s past, present and future and links Lee Cooper’s jeans to various subcultures and scenes with the help of contributors like Alexis Taylor of Hot Chip, Aki Iwasaki from Red Wing Shoe Company, as well as a selection of interesting conversations between denim insiders and tastemakers like Nigel Cabourn, Amy Leverton of Denim Dudes and Lauren Yates of Ponytail Journal. Taken from an editorial perspective, the Document provides an inspiring and informative read as well as offering unique and alternative storytelling into the Lee Cooper brand.
Lee Cooper’s Cooper Collection is out now. Head to the brand’s website to find out more.
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