Dec 14, 2017 | By WGSN Insider
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Swedish born designer Ann-Sofie Back claims she works in fashion because she doesn’t take herself seriously enough to be an artist. Not an artist? I beg to differ. For the past nine years Back has continually done her own thing, disregarding trends and taking inspiration from concepts such as “failed everyday glamour” and embarassment. Her work is conceptual and never boring, and for that, I offer up my deepest appreciation.
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