Bread and Butter Round-Up

We’ll be bringing you a full and comprehensive BBB report shortly, but for now we hope you enjoy our quick trend overview and some selected images from the show:

Above: (top row, left to right) The BBB main hall; G-Star Runway; Lee 101 Stand; (bottom row, left to right) Blue Blood; A Guess Jeans cupcake.

Below: Guess; Diesel and LVC to the left; Blue Blood, Lee 101 and Mavi to the right.

Bread and Butter has been an inspiring show with an overwhelming ‘Outdoors chic’ trend running through most denim collections. Brands, however, stuck to what they do best with modernist interpretations transforming heritage details at Denham and G-Star, and ‘The Big three’: Lee, Wrangler and Levi’s going for the purist approach.

The great outdoors story inspired many hunting/ shooting/ fishing interpretations, and Cargo and Aviator looks were given a feminine touch for many womenswear denim lines.

Corduroy was a strong winter fabric that sat in with the outdoors theme; cord- and leather-collar trucker jackets were a key item and laundered cord jeans in a range of warm, fall colors were a must-have item in most collections.

There was also a newer, Techno-driven look emerging that married natural with manmade – in particular the fusing of denim with nylon, plastic and rubber. This was interpreted in trims, coatings and mixed-fiber garments.

Our in-depth report will be out soon, but all images will be in the Image Library next week.

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