Brands buzz about biophilic design at #NeoCon50

Over the last few years, hospitality has fully embraced biophilic design, and, based on the brand showings at this year’s NeoCon, contract spaces and offices are the next frontier.

Greenery in office spaces is not a new thing. Just walk into any office in 2018 and you’ll find a fiddle-leaf fern, a monsterra plant or a smattering of succulents. Still, only recently have more commercial brands incorporated biophila into product design. According to recent poll of architects and designers by International Living Future Institute (ILFI), 76% said that “occupant health and wellbeing is a conversation we are having in our design studio/about our projects.” 64% agreed that “biophilic design is an important design tool” and 52% said they plan to incorporate biophilic design in 2018 projects.

At NeoCon, which celebrates its 50th anniversary this week, textile, furniture and flooring brands alike had biophilia incorporated into their showroom installations. At textile brand Designtex, colour palettes were shown on moodboards next to images of nature. In a more conceptual, technical move, Designtex is adding Celliant backings into many of textiles. The technology can help temporarily increase tissue oxygen levels in the body, ideal for bodies that are sitting in an office chair for eight hours a day.

Mohawk Group’s Healthy Environment’s collection is also inspired by biophilic design, and patterns are reminiscent of sisal, juniper trees, deserts and adobe bricks.

And at Haworth, the brand built on its five year collaborative relationship with Patricia Urquiola. It commissioned a biophilic concept space in its NeoCon showroom, meant to act as a lounge or breakroom of the future. The colourful, patterned space is filled with plants, modular lounge furniture and a Instagram-ready neon light that says what is no doubt the buzzword of NeoCon 2018: “Wellness”.


Liked this? Read our Biophilic Hospitality: Green Evolves report over on WGSN Lifestyle and Interiors.

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